Open Site Navigation

OUR STORY

We are Pockets of Culture. We hit that sweet spot between rigorous business thinking + flawless creative execution + cultural expertise. We think like strategists and act like creatives.

 

Founded by Stephanie Herold, PoC works in a wide range of project scales. We're ready to take on any challenge from the private to the public sectors, from corporates to SMBs. Our speciality is unlocking markets and growth through cultural understanding.

 

We aim to uncover each brand's simple, strong, undeniable truth. We ask the right questions, research, rethink, and re-everything to ensure our clients get that simple, powerful solution.

Hi, I'm Steph!


So good to have you here.

 
My life and career have taken me throughout the world over the past two decades, from Germany to Australia, Hong Kong to Singapore to New York and Trinidad & Tobago. Through my years in market research, I never lost interest in learning about other people's cultural norms and practices and how they shape people's perceptions, actions and brand choice.


Watching continuously growing businesses and brands and working with the finest teams to create the ideal solutions is thrilling and fulfilling.


Today, we collaborate across the globe for businesses - small and big. We strive to work together, be independent and create fantastic results.


My clients often tell me I'm a mind reader and I offer a unique balance of imagination, commercial understanding, cultural know-how and level-headed focus – this is what I pride myself on.


Get in touch...speak soon.

Left:

Sitaspelis et asped experfe rumqua

Speak
soon

Above:

Sitaspelis et asped experfe rumqua

VALUES

We are brave

Forward-thinking often takes courage. We don't shy away from progressive ideas and action to accelerate progress. Every business is at a different stage. Every business needs a different approach. We are ready to meet those challenges.

We are rigorous

We approach each project pragmatically, thoroughly and with a robust process and strategy. Whatever the scope of your project - small, medium, or big.

We are creative

We create innovative solutions with our finger on the pulse of what works and what doesn't. We're proud to work with a vast network of trusted collaborators, all experts in their field.

We do what's right

We don't do things the easy way; we do things the right way. We take each step with integrity. We are careful listeners and considerate collaborators, always guided by principle and cultural sensitivity.

Mission

We are ambitious

Pockets of Culture aims to build strong, resilient businesses and brands through growth strategy, creative thinking, and quality design-all underpinned by cultural know-how. Our dedication is evident from our diligent work ethics and fueled by the success we see in our endeavours.

We are collaborators

We work with our clients and a global network of experts to deliver growth for ambitious enterprises. We source the finest collaborators that can adapt to the needs of every project.

We don't do mediocre

We don't settle for good. Our team of experienced professionals aim for excellence. We thrive on challenges, and solutions that surpass expectations propel us to innovate continually and improve.

Mission

We create solutions

We cut through complexity to help our clients expand with ease. We understand the overwhelm and the intricacies of scaling up, but we exist to problem-solve and support ambitious businesses as they grow.

Let's chat.

Think we’d be a good fit? We would love to hear about it.

SAY HELLO

Together on a journey to build culturally relevant businesses and brands

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

TOGETHER ON A JOURNEY TO BUILD CULTURALLY SENSITIVE BUSINESS AND BRANDS

CONTACT

Thanks for submitting!